Customer story

RevCraft

RevOps Consulting · 10–50 employees

pipeline velocity

Scored 25k CRM contacts, tripled pipeline velocity

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ICP Pockets gave us a shared language for targeting. Before Byris, every AE had a different definition of an ideal customer. Now we have one pocket and everyone works from the same data.
C

Camille Durand

COO, RevCraft

The challenge

RevCraft's 6-person sales team was working from inconsistent segment definitions. No shared ICP criteria led to AEs chasing wildly different profiles.

The solution

RevCraft defined one master ICP Pocket (Director+ Sales/RevOps, SaaS 50-500 employees, France/DACH) and ran Byris scoring across their entire CRM in a weekend.

The results

25k contacts scored in 8 hours. Top 20% (5k contacts) became the outbound priority list. Pipeline velocity tripled in Q1. Two SDRs were reallocated from list research to calling.

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