Customer story
Fluent Systems
HR Tech SaaS · 200–500 employees
18k
bad records cleaned
CRM deduplication + enrichment: 18k bad records cleaned
After 5 years of growth, our Salesforce was a mess. Duplicate contacts, stale emails, wrong job titles. Byris cleaned and enriched 50k contacts in 48 hours. Our ops team estimated it would have taken 6 months manually.
Laurent Garnier
VP RevOps, Fluent Systems
The challenge
Fluent's Salesforce CRM had accumulated 5 years of bad data: duplicates, outdated emails, missing phone numbers. The sales team had lost trust in the data.
The solution
Fluent ran a full CRM audit using Byris: bulk export, enrichment for all contacts, deduplication logic applied on enriched data (same email = same person), results re-imported via Salesforce API.
The results
18k duplicate or invalid records removed. 32k contacts enriched with verified emails. 15k phone numbers added. CRM trust score (self-reported by sales team) went from 3/10 to 8/10.
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